The Gramophone Company was founded in London in 1897 by William Barry Owen as the European branch of Emile Berliner’s enterprise, the inventor of the disc and the gramophone. It soon became a key player in the emerging recording industry, investing in international subsidiaries and technology. Its first emblem was the “Recording Angel”, and from the early 20th century it also adopted “His Master’s Voice”, which by around 1909 became the company’s iconic trademark. In 1903, it acquired Zonophone (est. 1899, USA), which was incorporated into the group. In 1917, the Columbia Graphophone Company Ltd. was founded in the UK as a subsidiary of the American Columbia Phonograph Company. In 1922, Columbia UK became fully independent, and in 1926 it acquired the multinational group Carl Lindström A.G., which included the labels Parlophone, Odeon, and Beka. In 1931, Columbia (UK) merged with the Gramophone Company, giving rise to EMI.

The Gramophone Company engaged early with Greek-language repertoires. As early as 1903, recordings of Greek interest were made in Constantinople, followed by sessions in Athens (1907), Thessaloniki (1909–1911), Smyrna (1911), as well as in studios in Vienna and London. These recordings were produced either by mobile units or in facilities abroad, while most records were pressed in London; there was also a production unit in Hanover operating even before the First World War. Releases were distributed internationally, either through subsidiaries or partner companies.

In the Greek context, distribution was organised through local agencies. From 1909, the firm of Abravanel, Capouano & Benveniste in Thessaloniki coordinated repertoire management in Macedonia and Epirus. In the 1920s, Karl Friedrich Vogel, general agent of the Gramophone Company for the Eastern Mediterranean, played a central role from Alexandria. After his death in 1929, the company assigned exclusive representation for Athens to Dimitrios Kissopoulos. In 1935, the task was taken over by the Lambropoulos Brothers, who managed the Columbia factory in Rizoupoli—a facility completed in 1930 and equipped with a recording studio in 1935. Their collaboration with EMI continued until the late 1970s, when operations were transferred to EMIAL, a subsidiary founded in 1961. In 1991, EMIAL merged with Minos, the company of Minos Matsas, forming Minos-EMI.

The historical trajectory of the Gramophone Company in the Greek-speaking world reveals how local recordings became embedded within transnational networks of production and circulation—networks that not only transcended the local, but also redefined it. In this context, the Gramophone Company was not merely a channel of distribution, but a catalyst in the shaping of the “Greek sound” of the 20th century.

According to the database that emerged from Alan Kelly’s research, Vasilakis' Smyrnaiki Estudiantina (Smyrnaean Estudiantina) and Savaris (and not "Salavaris", as it is written on the label of the record) participated in the recording.

However, at 0:52'' of the recording, the exclamation "Hello, white-haired Salavari" is heard.

The sound engineer Arthur Clarke was responsible for the recording (for more information see http://www.recordingpioneers.com).

Research and text: Leonardos Kounadis and Nikos Ordoulidis